Mansoor Hassan

Manager- Centre for Management Development

Ph: +91 11-24645100 Extn: 258

Mob: +91-9540060166


All India Management Association (AIMA)

Management House

14 Institutional Area, Lodi Road

New Delhi - 110003

AIMA is pleased to bring to you the 8th Innovation Practitioner’s Summit. We realize the crucial role that innovation plays in ensuring that a business is able to thrive in the VUCA world of today. Bearing in mind the fact that innovations are time-consuming, highly uncertain and not always successful, individuals and companies choosing to innovate are indeed contributing greatly towards seeding and scaling disruptive businesses that are the future of our nation and the world.

AIMA seeks to identify teams that have been behind such innovations and applaud them for the effort. Be it disruptive or incremental, if you have contributed towards reshaping the way a company functions and in turn altering the paradigms of the world that we live in, we want to hear from you. We want to identify and felicitate people behind the scenes who have worked tirelessly to translate an idea into something tangible that is benefiting a substantially larger target audience today.


Our Understanding of Innovations

The successful exploration of new ideas is crucial to a business being able to improve its processes, bring new and improved products and services to market, increase its efficiency and, most importantly, improve its profitability and sustainability for the organisation and for humanity in the long term.

Marketplaces and market spaces - whether local, regional, national or global - are becoming highly competitive. Competition has increased as a result of shrinking markets, wider access to new technologies and information / knowledge-sharing opportunities, and consumer access to wide information offered by the Internet.

In these unpredictable and highly volatile times, innovation is key for businesses to remain relevant and compete effectively. Even market leaders today cannot afford to be complacent, there is a constant need to innovate failing which critical market share is lost.

The business case for innovation

The business case for innovation

  • improving or replacing business processes to increase efficiency and productivity (with or without the usage of technology) or to enable the business to extend the range or quality of existing products and/or services
  • developing entirely new and improved products and services - often to meet rapidly changing customer or consumer demands or needs
  • adding value to existing products, services or markets to differentiate the business from its competitors and increase the perceived value to the customers and markets
  • it can mean use resources such as material and human for more sustainable business
  • it can mean creating knowledge hub for sharing of ideas, experiences for creating learning organisations.
  • it can be a small change in the value chain, thereby increasing efficiency and effectiveness of organisations.
    Innovation can mean a single major breakthrough – e.g. a totally new product or service. However, it can also be a series of small, incremental changes.
    Whatever form it takes, innovation is a creative process. The ideas may come from:
  • inside the business, e.g. from employees, managers or in-house research and development work
  • outside the business, e.g. suppliers, customers, media reports, market research published by another organisation, or universities and other sources of new technologies

Success comes from filtering those ideas, identifying those that the business will focus on and applying resources to exploit them.

Summit Brief

Guidelines & Rules

How to Participate

Evaluation Parameters

Case Study Participation Fees

Important Deadlines

Submission Format


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